You might’ve heard of carbon offsetting, but have you heard of carbon insetting?
Carbon offsetting lets companies fund external projects to make up for their own emissions. But this band-aid approach is losing appeal as scrutiny grows.
Now, many businesses are shifting to "carbon insetting" for more meaningful impact.
In this post, we’ll review the benefits of key differences between insetting vs offsetting, the pillars of carbon insetting, as well as implementation.
We’ll also dive into how consumers can vote with their wallet, and what the future of carbon insetting really looks like.
What Is Carbon Insetting?
Carbon insetting integrates green initiatives directly into company operations, like adding renewable energy or sustainable agriculture.
While offsetting tries to compensate for damage done, insetting prevents it in the first place through fundamental operational shifts. It embeds sustainability into the business's core rather than just paying extra for a green stamp of approval.
This concept isn't entirely new, but has gained traction as carbon markets and net-zero claims face skepticism.
Essentially, insetting is about taking ownership of emissions within your own four walls, not just paying others to reduce them. It builds decarbonization into the production process through concrete internal changes.
But companies are realizing they need to walk the walk if they want to talk the talk on carbon neutrality. Insetting offers a path to genuine emissions reduction within their business footprint.
The Key Differences Between Carbon Offsetting and Carbon Insetting
The Pillars of Carbon Insetting
Carbon Capture and Storage (CCS)
Sustainable Supply Chain Management
Implementing Carbon Insetting in Business
Why Consumers Should Care About Carbon Insetting - Not Just Businesses
Vote With Your Wallet
Quality and Ethics Over Quantity
Spark a Ripple Effect
Educate and Advocate
Make It Better For Future Generations
Future of Carbon Insetting: Predicting The Next Decade
What are examples of carbon insetting?
(1.) Coffee companies planting trees amid the crops of growers they source from. This enables carbon capture while benefiting local farms. (2.) Hotels and restaurants planting on premises or growing their own herbs to cut transportation emissions. (3.) Fashion brand Burberry partnered to enhance carbon capture on their wool suppliers' farms in Australia, restoring habitat biodiversity. (4.) Nestlé pursued tree planting on suppliers' lands to sequester carbon while promoting sustainable agriculture among providers.
Can you sell carbon insets?
Right now, carbon insetting isn't a trading market like with carbon credits and offsets. The focus is on businesses walking the walk internally when it comes to emissions cuts. Down the road, we may see insetting evolve to have more structured markets and frameworks like offsetting. But for now, it's centered on companies rolling up their sleeves and putting in the work to green their own supply chains and production ecologically.